Primula is going green for the NSPCC! They've launched a #DreamBig campaign which is all about giving children the freedom to dream. Those 1 in 20 UK children who suffer abuse aren't free to dream.
For every limited edition of Primula Cheese tube purchased, 20% of profits go directly to the NSPCC, to get involved or stay in touch with their progress you can follow the hashtag DreamBig on all their social media platforms and website.
Dreaming BigWhen I was younger, I wanted to be a fighter pilot! I wanted to join the RAF and fly the fastest planes I could! I wanted to fly the jets! When I was informed that women were not allowed to fly them, I may have pulled the stubborn card and didn't want to join RAF in any other capacity! Pretty daft move now I look back, as I'm not entirely sure that was even a true statement!
So I became an accountant!! Couldn't be more opposite no?
#DreamBigNow it's my son's turn to dream big and I asked him today what he wanted to be when he grew up, he replied with 'Hulk Smash Chef Dentist'!! You can't get much bigger than Hulk Smash eh!
I asked him if he wanted to be a chef or a dentist to which he replied he can make food and cook 2 days a week and do "dentisty" on the others.
Whilst I can help with the Chef and Dentistry side of his ambitions, I really don't want to give him a blast of gamma radiation to fulfil the remaining 3rd!
The innocence of a 5-year-old!
Every child should have the freedom to Dream Big and we can help Primula, support the NSPCC by purchasing these limited tubes, which will start appearing on shelves in Asda, Morrison's, Tesco and Sainsbury's stores, and selected smaller independent stores from Monday 27th Ferbaruy 2017
Watch this space for the world's first Hulk Chef Dentist.